AWARDS 2013, CATEGORY 1: Earnest for NetNames
Shortlist best integrated or multichannel campaign: ‘Search. Find. Stop’
NetNames had a job on their hands to grow its business as a leading global brand protection service.
They needed a campaign that had plenty of cut through and brought leads flooding into the pipeline for the sales team to take care of.
A mix of impactful creative, personalised direct mail, a raft of thought leadership content and a supporting digital strategy helped them do just this – delivering over 72 meetings over the course of the campaign.
What did it involve?
• A fully integrated campaign that included inbound and outbound activity, sales enablement and content marketing.
• High impact direct mail – supported by tier 2 direct mail and email activity.
• Personalised URLs driving executives through to a microsite with tailored content, videos, case studies and sharing functionality.
• Supported by search, PR, social media, online display and press advertising
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