AWARDS 2013, CATEGORY 1: Hymans Robertson
Shortlist best integrated or multichannel campaign: ‘Shaping the market for auto-enrolment’
The introduction of auto-enrolment is shaking up workplace pensions in a sector that is already experiencing seismic changes.
As a leading pension and benefits consultancy, our aim was to be the first and most prominent player in this brave new world. We used a highly creative multi-channel campaign to build profile and to capture significant market share right from the start.
In-depth research, creative mailings, relentless PR, high-profile events and persuasive telesales all played their part in establishing Hymans Robertson as market leading advisers.
We used early successes, such as preparing big-name clients for auto-enrolment, to highlight our expertise and provide other firms with a compliance roadmap. Our creative approach focused on taking the stress out of auto-enrolment and it clearly struck a chord with our target audience.
We exceeded our target by a staggering 133%; achieving revenues of £xxxx against an ambitious target of £xxxx. We secured 34 big-name clients. We also won four prestigious industry awards and our PR share of voice went from 6th to 3rd position during the course of the campaign.
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.