AWARDS 2013, CATEGORY 1: Hymans Robertson
Shortlist best integrated or multichannel campaign: ‘Shaping the market for auto-enrolment’
The introduction of auto-enrolment is shaking up workplace pensions in a sector that is already experiencing seismic changes.
As a leading pension and benefits consultancy, our aim was to be the first and most prominent player in this brave new world. We used a highly creative multi-channel campaign to build profile and to capture significant market share right from the start.
In-depth research, creative mailings, relentless PR, high-profile events and persuasive telesales all played their part in establishing Hymans Robertson as market leading advisers.
We used early successes, such as preparing big-name clients for auto-enrolment, to highlight our expertise and provide other firms with a compliance roadmap. Our creative approach focused on taking the stress out of auto-enrolment and it clearly struck a chord with our target audience.
We exceeded our target by a staggering 133%; achieving revenues of £xxxx against an ambitious target of £xxxx. We secured 34 big-name clients. We also won four prestigious industry awards and our PR share of voice went from 6th to 3rd position during the course of the campaign.