AWARDS 2013, CATEGORY 11: Stein IAS for Tata Consultancy Services

October 3, 2013

Shortlist best use of thought leadership: ‘The Total Controllership Project’

Stein IAS launched a major live event and thought leadership initiative targeting CFOs to raise their awareness of and consideration for Tata Consultancy Services (TCS) – a leading provider of business process outsourcing (BPO) services and part of the Tata Group, India’s largest industrial conglomerate.

Presented by TCS and CFO Magazine, the “Total Controllership Project” brought together forward-thinking CFOs and business leaders to explore the next-generation of controllership best practices.
Taking place in New York, Chicago and San Francisco, events in the Total Controllership Project series focused on the pillars of total controllership (Planning, Visibility, Risk Management) – and each featured keynote presentations and interactive roundtable discussions with financial thought leaders from companies such as ITT Exelis, W. W. Grainger and Ralph Lauren, among others. 

The entire series was moderated by Russ Banham, a Pulitzer Prize-nominated journalist and author of the international bestseller, The Ford Century.

The campaign centered around a hub microsite filled with white papers, articles and other intellectual property. The site also drove registration (and hosted related content) for a live, three-part, multi-city live event series. After each event, event summaries and recordings of the events were posted to the Total Controllership Project microsite.

Summary

Stein IAS
Industry: 
Marketing and advertising

Topic

Branding

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