AWARDS 2013, CATEGORY 15: Purechannels for Avnet/Microsoft
Shortlist best channel-marketing initiative: ‘Microsoft Office 2013: Office Olympics’
Avnet approached purechannels to create a partner campaign for the launch of Microsoft Office 2013. The objective was to raise awareness of the new Office, engage partners and offer incentives in a way that has never been done before by Avnet.
purechannels created a multi-touch campaign, based around the concept of ‘Office Olympics’ which signified the many different levels of activity that Microsoft Office 2013 provides solution for.
The campaign included a number of different elements, delivered over a core period of one month:
1. HTML5 platform game: hand-illustrated and animated
2. Email communication (x 6)
3. Postcard DM, carrying QR codes that linked to the game for multi- device access (x4)
4. Web banners (x3)
5. Landing page.
There were 130 partners targeted creating a total audience (actual contacts) of just under 300. The spend per reseller ranged from just over £1000 p/a to well over £500k, so the campaign had to speak to everyone and deliver the same message.
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.