AWARDS 2013, CATEGORY 20: Barker DZP for PDI
Shortlist best B2B brand initiative: ‘Be the Difference’
There is a silent killer in the U.S. Each year, it claims more lives than breast cancer, automobile accidents and murder—combined. And yet, no one has faced this scourge head on… until now.
The killer is a class of pathogens known as HAIs (Healthcare Acquired Infections). Last year alone, over 100,000 Americans died from infections they acquired while they were in hospital. That’s over 270 people every day.
But unlike cancers or crime, HAIs are 100 per cent preventable. With the right products and protocols, hospitals can achieve a rate of Zero HAIs—the holy grail of Infection Prevention.
That’s why PDI Healthcare embraced a bold new vision of the future, and rebuilt their brand around leading the way in saving countless lives in the United States and around the globe.
As a trusted company in both surface and skin antisepsis, PDI would evolve from a mere products manufacturer into a passionate and inspiring activist brand offering cutting-edge science and innovative solutions, as well as training, education, recognition, support and advocacy.
Most importantly, their new brand would urge everyone in the chain of Infection Prevention to “BE THE DIFFERENCE” in getting patients back home safely to their loved ones.