AWARDS 2013, CATEGORY 20: Earnest for DX

September 20, 2013

Shortlist best B2B brand initiative: ‘DX Delivered Exactly’

A new brand and proposition capturing the essence of DX 
DX is the UK’s largest independent mail, courier and logistics operator.

The DX business had gone through a huge amount of change and acquisitions, meaning it was in danger of becoming a fragmented brand and being left behind in an increasingly competitive market.

Our task was to help evolve DX’s image and to build a ‘new DX’ for the future.

Brand research was conducted amongst customers, partners and DX staff – from management to drivers – to gauge current and desired perceptions of the brand.

This resulted in a change management programme involving every part of the business.

Our brand strategy delivered a new proposition and identity – with Delivered Exactly capturing precisely what the business is about. The new values and vision were launched internally through the ‘Delivered Exactly Programme’ and all customer touch points – from vans and trucks to calling cards and digital comms – were rolled-out to fit the new brand.

Summary

Topic

Professional development

Pages

16

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner Earnest who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.