AWARDS 2013, CATEGORY 23: Astute for EE
Shortlist Best lead nurturing campaign: ‘Shaping Future Success’
Astute Ltd is a dynamic B2B marketing agency and the sole outsourced provider of EE’s B2B demand generation. The target market for lead
generation is Medium and Corporate prospects (both public and private sector) with an estate of at least 15 mobile connections.
For nine years Astute have conducted a programme of blended contact centre and digital activity, to provide the EE ﬁeld sales teams with in excess of 8000 leads per annum and achieving 112% against set lead generation targets in 2012.
This industry leading large scale programme has supported the evolution of T-Mobile, Orange, Everything Everywhere and now EE to achieve their goals through a strategic trusted partnership. The partnership has shown year on year sustained growth through a blend of outbound, inbound, collateral and web marketing, generating results which really set the programme apart.
The sales results from Astute leads are industry leading, with a sales acceptance rate in excess of 94% vs. six month project timescale for leads and double-digit conversion rate to sale.
Return on investment is doubling year on year from 10:1 in 2012 to 22:1in 2013 to date. In 2012 the lead programme directly generated in excess of £20m of revenue. In 2013 the programme has generated more than £19m of revenue already therefore looking to DOUBLE 2012’s fantastic result.
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