AWARDS 2013, CATEGORY 24: Katie Neal
Shortlist B2B marketer of the year: Katie Neal
The marketing and public relations strategies she has adopted have led to an average growth in company turnover of 18% each year since joining. The company has won five awards – written by Katie – and has been recognised by the leading construction industry magazine as 7th fastest growing company in the construction sector.
Katie manages a busy corporate hospitality programme, averaging one event per month, whilst maintaining excellent relationships with suppliers and encouraging Crofton staff to participate in marketing activities. The success generated by the marketing activities Katie has undertaken led to the appointment of a full time business development manager for the business late in 2012.
While Katie has worked with marketing interns during this period – encouraging and imparting knowledge as they take their first marketing steps – she has sole responsibility for driving and implementing all marketing activities across Crofton’s three offices in London, Kent and East Sussex. All this, managed on a budget of £7,500 per month.