AWARDS 2013, CATEGORY 25: O2 Enterprise Team
Shortlist marketing team of the year
O2 launched its dedicated Enterprise division in 2011, taking a new set of ICT propositions to market that were a long way from its ‘traditional’ mobile and fixed line products.
Faced with a lack of awareness in the enterprise space and a need to increase revenue from the new services, in 2012 the marketing team:
• Created campaigns that brought the new propositions to life (like ‘Flexiday’ where they demonstrated flexible working by closing the O2 HQ for a day)
• Restructured to deliver greater reach at the same time as increased vertical sector personalisation
• Exceeded their lead target (delivering 304 sales leads on a target of 240) Overall, the business exceeded its sales target around the new propositions, ending 2012 with a pipeline of over £800m and Total Contract Value of over £200m.
David Plumb, General Manager, O2 Enterprise
“Two things stand out about the contribution of our marketing team. First, the way they work hand-in-hand with the sales team, with better alignment than I’ve seen anywhere else. Second, their ability to deliver the big shout campaigns that had everyone talking about our proposition less than a year after we launched it.”