AWARDS 2013, CATEGORY 27: The Marketing Practice
Shortlist B2B marketing communications agency of the year
Since 2002, The Marketing Practice has had one mission: to be a B2B marketing agency that our clients, staff and owners rave about.
In 2012, we celebrated our tenth birthday and have taken our mission even further:
Growth
• In size – 97 people vs 26 three years ago
• In revenue – to £7m (up 37% year-on-year)
• Across the globe – campaigns in EMEA, US and APAC
• In client satisfaction – 21% of our clients ‘rave’ about us
Innovation
• New marketing automation services
• A unified approach to creativity
• An integrated planning function
• Social media integration
Great work
• We started a national conversation for O2
• We got the C-level to talk strategy with Canon
• We made project management a board-level topic for Oracle
Delivering the numbers
• Consistently exceeding lead targets
• Improving email open rates
• Average campaign ROI: 30x

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