AWARDS 2013, CATEGORY 27: The Marketing Practice

September 27, 2013

Shortlist B2B marketing communications agency of the year
Since 2002, The Marketing Practice has had one mission: to be a B2B marketing agency that our clients, staff and owners rave about.

In 2012, we celebrated our tenth birthday and have taken our mission even further:

• In size – 97 people vs 26 three years ago

• In revenue – to £7m (up 37% year-on-year)

• Across the globe – campaigns in EMEA, US and APAC

• In client satisfaction – 21% of our clients ‘rave’ about us

• New marketing automation services

• A unified approach to creativity

• An integrated planning function

• Social media integration

Great work
• We started a national conversation for O2

• We got the C-level to talk strategy with Canon

• We made project management a board-level topic for Oracle

Delivering the numbers
• Consistently exceeding lead targets

• Improving email open rates

• Average campaign ROI: 30x