AWARDS 2013, CATEGORY 27: Stein IAS
Shortlist B2B marketing communications agency of the year
The last year has been by far the most successful in our 40-year history. Stein IAS has increased its global footprint. We have established offices in Manchester, London, Paris, Shanghai, and thanks to a merger with Stein + Partners Brand Activation, we now have 45 new B2B experts in New York. We have won the Drum’s hat stand, proving us to be the highest awarded agency of any kind (B2B or B2C) in Britain. We have used international expertise to add to our existing B2B marketing tools, creating 3 Most Important processes, Mi 3. To our knowledge this is the only integrated, sequential marketing process designed to fit unique B2B purchase timelines. Thepower of this tool has been proven this year, achieving impressive and verifiable ROI for our clients (results below).
We have grown agency revenue by 26% and increased profitability from 8% to 11%. The heart of this revenue growth/performance has been the expanding relationships with existing accounts, including Atos, Talk Talk Business and the Chicago Board Options Exchange. Compounding
this growth were pivotal account wins throughout the year, including BP Castrol, Nespresso and ADP.
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