AWARDS 2013, CATEGORY 5: Gyro for John Deere
Shortlist best use of creative: ‘WorkSight’
John Deere is a company that has always prided itself on unmatched visibility, but with WorkSight, they’re taking that to the next level. That’s because it’s true next-generation technology. It not only lets you remotely see exactly where your entire fl eet is at any time, it also shows what’s happening inside each machine—including potential costly problems.