AWARDS 2013, CATEGORY 9: Cyance for Steljes
Shortlist best website:‘The SMART-est site for Steljes’
Steljes are the UK and Ireland distributor for US-based SMART Technologies. SMART Boards (interactive whiteboards) are used in classrooms and meeting rooms to deliver interactivity.
Steljes wanted to:
- change their website from a static site to a lead nurturing website
- enhance their content on the site
- increase their SEO ranking
- generate leads from the site
- create appropriate lead capture forms throughout, which their original site did not have.
Leads from this new site would be filtered into the Cyance telemarketing call lists and then passed onto the client when deemed warm enough to be a sales-ready lead.
Leads were rated based on an automated website scoring system and call outcomes.
Cyance built and managed the new site from scratch and generated an impressive 91% year-on-year increase in sales ready leads for Steljes.
Target: To increase year-on-year web generated leads by 25%.