Awards 2014, category 10: Momentum ABM for Oracle

November 14, 2014

Best use of customer insight: Uncovering Insights to Accelerate Opportunities for Oracle

Momentum executed a campaign to help Oracle get the attention of senior stakeholders in its Barclays customer account. This explored the theme of ‘Customer Experience for Generation Y’ with a video – shown through the eyes of Joe, a 19 year-old cartoon character. 

Joe made a big impact with a small budget. He broke away from predictable IT communications and told the story in a simple, everyday way. He used wit to ask the difficult questions and helped us surprise and delight Barclays - overturning any preconceptions about Oracle as a ‘database supplier.’ 

Joe also helped the campaign work harder by:

 Forming the centrepiece of an outbound email campaign to 200+ contacts.

 Becoming part of Oracle’s broader sales process at Barclays.

 Playing a role across multiple channels – including a PowerPoint deck, PDF, and printed cartoon flipbook.

Thanks to Joe, Oracle has been able to initiate new conversations with Barclays. This contributes to a longer-term strategy to transform Barclay’s expectations and position Oracle’s solutions for customer experience (CX).



Customer insight