Awards 2014, category 17: Momentum ABM for Oracle

November 14, 2014

Best corporate decision maker-targeted campaign: Helping Oracle make an impact with Joe
Momentum executed a campaign to help Oracle get the attention of senior stakeholders in its Barclays customer account. This explored the theme of ‘Customer Experience for Generation Y’ with a video – shown through the eyes of Joe, a 19 year-old cartoon character.

Joe made a big impact with a small budget. He broke away from predictable IT communications and told the story in a simple, everyday way. 

This entry is an excellent example of corporate decision marker-targeted campaign:

 Breaking down the complexity of Barclays & widening the reach across several buying centres/departments

 A compelling and highly engaging communications strategy

 Each marketing touch worked to progress contacts from not knowing Oracle through to creating transformational customer experience sales opportunities.

 Playing a role across multiple channels – including a PowerPoint deck, PDF, and printed cartoon flipbook. 

Thanks to the highly targeted approach, Oracle has been able to initiate new conversations with senior decision makers. This contributes to a longer-term strategy move beyond IT and position Oracle’s solutions for customer experience (CX).



Customer insight



About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.