Awards 2014, category 17: Momentum ABM for Oracle

November 14, 2014

Best corporate decision maker-targeted campaign: Helping Oracle make an impact with Joe
Momentum executed a campaign to help Oracle get the attention of senior stakeholders in its Barclays customer account. This explored the theme of ‘Customer Experience for Generation Y’ with a video – shown through the eyes of Joe, a 19 year-old cartoon character.

Joe made a big impact with a small budget. He broke away from predictable IT communications and told the story in a simple, everyday way. 

This entry is an excellent example of corporate decision marker-targeted campaign:

 Breaking down the complexity of Barclays & widening the reach across several buying centres/departments

 A compelling and highly engaging communications strategy

 Each marketing touch worked to progress contacts from not knowing Oracle through to creating transformational customer experience sales opportunities.

 Playing a role across multiple channels – including a PowerPoint deck, PDF, and printed cartoon flipbook. 

Thanks to the highly targeted approach, Oracle has been able to initiate new conversations with senior decision makers. This contributes to a longer-term strategy move beyond IT and position Oracle’s solutions for customer experience (CX).

Summary

Topic

Customer insight

Pages

11

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