Awards 2014, category four: Limelight for Active Solutions Group
Best PR campaign: Launching the Activate Solutions Group and the high street happiness survey
Newly formed, the Activate Solutions Group appointed Limelight to establish a reputation for the group, raise awareness of its products and services, create sales opportunities and position it as an expert in high-street retail.
Limelight devised and implemented a two-step PR campaign, firstly announcing the formation of the group before then launching the High Street Happiness Survey. This strategy allowed Activate to gain a strong reputation quickly, via the generation of consistent and sustained coverage in a wide variety of vertical trade press. The High Street Happiness Survey was designed to involve group companies, highlight new products and services, and position the group as retail specialists.
As Activate had never used PR before, and with ambitious growth targets to meet, it was vital the campaign demonstrated immediate commercial value. This was achieved by using media coverage as a route into direct engagement with high-street brands, the group’s priority prospects.