Awards 2014, category four: Seven Hills for Simply Business
Best public relations campaign: The changing face of the UK High Street
‘The Changing Face of the UK High Street’ delivered excellent results for Simply Business, positioning the company as small business expert with unique insight into SMEs. This wasn’t an expensive, highly engineered, budget busting campaign, just a clever exploitation of customer insights and the current news agenda.
It generated excellent coverage and captured our target audience’s attention, creating significant discussion around the realities of the British high street. From coverage in national media, to tweets from influential bloggers, this was a campaign unique enough to register interest across the board.
The budget wasn’t big but it delivered big returns, agency and in-house expertise shaping a cost-effective campaign. It brought in leads, built the brand and gave the company exposure to millions. It gave us a number of firsts too - including
coverage on ITV’s Daybreak.
Connecting to your audience can be a challenge when you’re competing against bigger brands but ‘The Changing Face of the UK High-street’ succeeded. It propelled us into SMEs consciousness and brought the business real results, ingenuity from Simply Business and Seven Hills combining to create a distinctive campaign.