Awards 2014, category nine: Adams Creative for The Kings Ferry
Best Website: The Kings Ferry Website
From its strong existing relationship with the client, Adams Creative saw an
opportunity to increase brand/business visibility and improve online conversions
through building a new Kings Ferry website.
The agency suggested the build, design and optimisation of this new website, to
increase rankings over the major search engines in the UK (Google, Bing and
Yahoo!). The re-build was also responsive, allowing easier and quicker
conversions for customers via tablet and mobile devices.
Through harnessing the latest technology and an open source platform to build
the site, the agency created a resource for the Kings Ferry team to access and
update easily, taking into account the flexible nature of its proposition.
The website’s design and functionality was determined, in part, by research into
the way that online users were interacting with the existing site. Informed choices
were then made to enhance the user experience and increase visits/conversions
via the new website.
The new website went live in the last week of September 2013 and analytical
reporting has shown a substantial increase in online engagement, visits and
subsequent conversions online, increasing the client’s profitability.
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