Awards 2014, category nine: Athlon for Equator Design
Best website: Equator website
Athlon partnered with global packaging design group Equator in the re-design of its website and online presence. Having grown through acquisition, Equator needed to better reflect the scale of its operation under one consolidated offering.
We took a holistic approach that included a complete website relaunch, creation of a brand film and a supporting social media strategy.
Our approach was designed to engage with brand managers, media & peers and prospective employees.
The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately generating relevant business leads.