Awards 2014, category nine: Athlon for Ragus

November 17, 2014

Best website: 'Ragus Website'

Athlon partnered with leading UK sugar manufacturer Ragus in the redesign of its website and online presence. Our objective was to change perception of the brand from a small family owned business to a global provider of sugar products.

We took a holistic approach including a complete website relaunch, creation of a series of brand films and supporting content strategy.

Our approach was designed to enagage with a B2B audience of senior buyers, CEOs and food scientists.

The results demonstrate the success of the project in raising brand awareness, increasing audience engagement and ultimately helping to contribute to a ** increase in unit sales.