Awards 2014, category nine: Axon Garside for Intrinsic
Best Website: ‘Website to function as inbound marketing platform’
Axon Garside created a new website for Intrinsic to represent their new corporate identity and serve their inbound marketing campaign plans.
Intrinsic is a distributor of other companies IT solutions, and wished to reposition itself in the market by combining focus on traditional strategic partnerships with Cisco and other companies and Intrinsic’s unique hybrid IT methodology. Axon Garside’s brief was to promote this value-added proposition as a key selling point for Intrinsic, and to generate a steady number of high-quality leads through the website.
Axon Garside put forward a proposal which combined strong and distinctive branding with all the functional elements required to place the new Intrinsic website at the centre of an efficient online lead generation and nurturing funnel. This engaging design provides an exciting and stimulating user experience. Carefully styled images are brought together with a bold colour palette, and an easy-to-navigate layout is combined through an interactive and attention-grabbing homepage.