Awards 2014, category one: Finextra.com for IBM

November 19, 2014

Best multi-Channel campaign: IBM/Finextra future money event and online programme

Anticipating the profound business impacts of the digital forces reshaping industries, IBM’s Banking and Financial Markets team grasped the opportunity to show others the way by going Social and Digital. At a meeting of great minds, IBM and Finextra co-created a dynamic, multi-channel campaign designed to deliver key industry messages, with the aim of exploiting social and digital tactics, supported by face to face client activities and seller enablement through leveraging Finextra’s unrivalled outreach in the Banking sector.

What did we do?

The team:

• Shot issue-based videos with IBM experts

• Developed papers for download

• Blogged about the issues continuously

• Waged an ongoing Twitter campaign, amplified by IBM

Plus IBM walked the talk at numerous industry conferences and ensured that the IBM field sales force were equipped to follow up and nurture any and all opportunities

What happened?

We built a platform for demonstrating IBM’s thought leadership, showcasing their thought leaders and driving real business opportunities. 

We built market profile from nothing, extending globally with video views of over 375,000 and paper downloads of over 350. Eminence – well, we created a quasi cult following!

We built a community of interest and influence.

Above all, we created genuine new business opportunities.


Summary

Topic

Social
Customer insight
Content marketing

Pages

8

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