B2B Marketing Leaders Forum 2012: Key Outputs and Conclusions
B2B Marketing held its first marketing leaders event at Bishopsgate Institute in London on 20 September 2012. The event was exclusively attended by senior B2B marketers (including CMOs, marketing directors, heads of marketing and VPs of marketing). DNX and MarketReach were event sponsors.
The event was structured around a series of keynote presentations from leading figures in B2B marketing, followed by roundtable discussions on some of the issues raised. Discussions were moderated with delegates asked to answer specific questions relating to the role of marketing leaders within B2B organisations. This document contains responses to those questions.