B2B Marketing Leaders Forum 2012: Key Outputs and Conclusions

October 18, 2012

B2B Marketing held its first marketing leaders event at Bishopsgate Institute in London on 20 September 2012. The event was exclusively attended by senior B2B marketers (including CMOs, marketing directors, heads of marketing and VPs of marketing). DNX and MarketReach were event sponsors.

The event was structured around a series of keynote presentations from leading figures in B2B marketing, followed by roundtable discussions on some of the issues raised. Discussions were moderated with delegates asked to answer specific questions relating to the role of marketing leaders within B2B organisations. This document contains responses to those questions.

Summary

Topic

Branding

Pages

8

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.