B2B Marketing Summit 2012: Key learnings and takeaways

June 20, 2012

Designed to help B2B marketers improve their skillsets and expertise in one day, the B2B Marketing Summit, held at The Brewery in London on 14 June 2012, featured four compelling content streams. This document contains the top takeouts from the day.

Each stream contained best practice advice and case studies – these streams were:

1. Content marketing
2. Data insight
3. Lead nurturing
4. Social media

Delegates could create their own highly tailored agendas at the multi-stream event to find the sessions that best suited their needs. All four content streams were presented by a collection of high calibre B2B marketing experts, who shared their expertise, insight and knowledge on key aspects of critical marketing subjects.

This document is designed to provide a bitesize overview of the key takeaways and learnings from the day and should be useful both for delegates and those unable to attend on the day.

Summary

Topic

Branding
Data
Email
Digital
Social
ROI
International
Telemarketing
Customer insight
Demand generation
Marketing automation
Customer insight
Content marketing
Demand generation
Marketing automation
Strategy
Customer insight
Direct
Strategy
Mobile
Professional development
PR
Digital

Pages

8

Size

0.4mb

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