Best practice for following up leads

January 29, 2018

'79% of marketing leads never convert into sales' - MarketingSherpa

Industry research estimates that 40-50% of all inbound sales leads are never followed up, or that common mistakes are made when follow-up takes place, jeopardising the opportunity to convert that lead into a customer. 

Did you know that only 8% of salespeople get 80% of the sales? Why? Because they have an effective follow-up strategy.

There’s no point hitting your lead generation target and gathering a wonderful wad of leads if you’re going to leave them sitting idle. These leads need to be followed up properly before it’s too late.

Download emedia's latest guide and learn:

  • How to convert new leads into buyers in the most efficient manner.
  • How to connect with and build rapport with prospects.
  • How to nurture and maintain long lasting relationships with prospects.



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Demand generation