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Brand: Your key to B2B success

August 4, 2020

Brand: Your key to B2B success

For years, we at Bray Leino have banged the drum for ‘common sense B2B marketing’, hosting talks and publishing articles about marketing which connects with a business audience on a human level.

At B2B Ignite conference 2020, we hosted a panel event with representatives from our spectrum of B2B Clients – automotive engineering company Cummins, workforce payments service Fleetcor, and technology and connectivity business Marlink – exploring the role of B2B brand value.

This report is a development on our B2B Ignite panel talk, drawing on our experience as a top 3 B2B Agency to build the case for full-funnel marketing - balancing Martech with brand, with valuable real-world insight from our panel members.

Download this report and learn:

  • Why brand value matters.
  • How B2B brand building differs from B2C.
  • How to develop, execute and measure brand in B2B.

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When you view this content, your data will also be shared with our trusted partner Bray Leino who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Bray Leino

Topic

Branding
General B2B marketing

Pages

17

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Bray Leino who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.