Buyersphere Report 2015

January 20, 2015

Now in its fifth year, the Buyersphere Report 2015 is a comprehensive survey into the behaviours and attitudes of the B2B buyer produced by Base One and B2B Marketing.

Customer-centricity and personalisation are now essential to the success of any marketing activity. As a result, it’s essential that brands understand exactly what their prospects are looking for.

This is where the Buyersphere Report can help. The research reveals the facts behind B2B buyer purchase decisions, from who actually does the buying to what makes winning suppliers stand out.

The study draws insight from 211 UK-based B2B marketers with budgetary sign-off for purchases worth in excess of £20,000.

Click below for a taste of the kind of insight packed into this year's report. 

This data visualisation details the influencers present in the B2B buying process, plotting influence versus frequency of use. Are you missing a trick?



Customer insight