Case study: Polypipe and Wyatt International
A FTSE company, Polypipe makes plastic piping systems for use in the residential, commercial, civils and infrastructure sectors. Its products are found in countless applications, including the Olympic Stadium in London, and various prestigious sports, hotel and infrastructure developments across the world. But across the Gulf, throughout Africa, and even into Russia and Asia, it is only just scratching the surface of the market. In these territories, there are huge infrastructure projects where Polypipe’s products and expertise have potential application. But although it has a presence and distributors in some of these markets, the Polypipe brand has little or no traction. It turned to Wyatt to help address this issue and drive future growth.