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Chameleon. Columbus. Cuckoo.

January 23, 2020

How to launch a product, and get it right

B2B tech brands often launch new products using one of three models. But whichever strategy you opt for, your product launch could fall flat without the proper foundations.

Here's our advice for bringing new products and services to market with a smart and effective approach – demonstrating how the right insight, strategy and branding can create a launchpad that will propel your next product.

Whether your product is a Chameleon, Columbus or Cuckoo, give it the best chances of success by following these steps:

  • Research – understand buyers and tailor your offering
  • Strategy and planning – create targeted propositions and engagement
  • Visual identity – stand out in crowded markets

It’s all too easy to create false economies when bringing new products or services to market, in the interests of efficiency and competitive pressure. Rushed deadlines, scrabbled together plans and novelty that gets lost in the noise are common challenges faced by B2B brands

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About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Octopus Group who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy