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The Changing Anatomy of the B2B Buyer

July 13, 2018

Has B2B marketing lost touch with its buyers?

67% of the typical B2B buyer’s journey now takes place online, 73% of Millennials at work today are directly involved in purchasing decisions, and the decision making unit has grown 25% in just two years. Yet marketers everywhere are still employing yesterday’s tactics to win tomorrow’s sale.

B2B buyers have undergone a drastic transformation in recent years, but B2B marketing hasn’t kept up with the pace.

Download our whitepaper to:

  • Uncover the four key change influencers driving this evolution.
  • Learn the three-step system to revamp your marketing for this new audience.
  • Get a head start on your peers who will only fall further behind. 
B2B buyers have undergone a drastic transformation in recent years, but B2B marketing hasn’t kept up.

Summary

emedia
Industry: 
Marketing and advertising

Topic

Customer insight

Pages

8

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