The complete guide to B2B email marketing

October 3, 2017

Done well, email marketing delivers three times the ROI of social

So, how do you switch your email campaigns up to this level of performance and ROI? Truth is, it takes more than experimenting with subject lines and personalising the opening line.

High-performance email marketing requires a systematic approach to each key element, and a clear understanding of how to measure and optimise success.

This guide will show you exactly how to do that.

Download your copy of this 17 page, practical, expert guide to discover:

  • The secret to building an email list that drives ROI
  • The 5 fundamentals of hyper-effective email campaigns
  • The single tweak to your CTA button that can increase clicks by 28%
  • The html trick that will end broken images in your emails
  • The 9 secrets to getting your email reporting right

Take action now

Experian have packed this guide with cheat sheets, templates, trouble shooting and clear actions you can build into your next email campaign to start achieving greater ROI.

Your free copy includes:

  • A technical cheat sheet to help you maximise your deliverability rates
  • A toolkit of tips for building far more effective email creative 
  • A detailed reporting template including 16 crucial KPIs
  • An email performance trouble shooting guide
Experian email guide spread

"It’s no secret that email done well is an unbeatable online marketing tool, with an ROI of £40 for every £1 spent."

Experian, Marketing Services
Experian email marketing guide cover


Information Services


Marketing technology



About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner Experian who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.