The complete guide to B2B email marketing
Done well, email marketing delivers three times the ROI of social
So, how do you switch your email campaigns up to this level of performance and ROI? Truth is, it takes more than experimenting with subject lines and personalising the opening line.
High-performance email marketing requires a systematic approach to each key element, and a clear understanding of how to measure and optimise success.
This guide will show you exactly how to do that.
Download your copy of this 17 page, practical, expert guide to discover:
- The secret to building an email list that drives ROI
- The 5 fundamentals of hyper-effective email campaigns
- The single tweak to your CTA button that can increase clicks by 28%
- The html trick that will end broken images in your emails
- The 9 secrets to getting your email reporting right
Take action now
Experian have packed this guide with cheat sheets, templates, trouble shooting and clear actions you can build into your next email campaign to start achieving greater ROI.
Your free copy includes:
- A technical cheat sheet to help you maximise your deliverability rates
- A toolkit of tips for building far more effective email creative
- A detailed reporting template including 16 crucial KPIs
- An email performance trouble shooting guide
Experian, Marketing Services
"It’s no secret that email done well is an unbeatable online marketing tool, with an ROI of £40 for every £1 spent."