The complete guide to industry and B2B influencer marketing
B2B Influencer Marketing with long-term partnerships, thought leadership and storytelling as its core
As B2B marketers we’re overwhelmed with stats around how traditional advertising and branded content are no longer cutting through to our target audiences, and that partnering with key opinion leaders and subject matter experts (most commonly known as “influencers”) is the way to go.
But there is a distinct lack of rules, guidance and frameworks in the marketplace enabling B2B marketers to do influencer marketing, and to do it well.
This guide was created to equip B2B marketers with all the tools and guidance they need to partner with influencers to: increase brand awareness, fast track perception change, increase demand generation and reach new audiences.
This complete guide to influencer marketing will help you:
- Create your complete influencer marketing strategy in 5 minutes
- Define & identify the 'perfect' influencer
- Build attractive long-term partnership opportunities that an influencer will say "yes" to
- Integrate influencer marketing into your wider marketing strategy & tactics, such as ABM
- Effectively measure results and ROI
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