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The complete guide to industry and B2B influencer marketing

October 21, 2019

B2B Influencer Marketing with long-term partnerships, thought leadership and storytelling as its core

As B2B marketers we’re overwhelmed with stats around how traditional advertising and branded content are no longer cutting through to our target audiences, and that partnering with key opinion leaders and subject matter experts (most commonly known as “influencers”) is the way to go.

But there is a distinct lack of rules, guidance and frameworks in the marketplace enabling B2B marketers to do influencer marketing, and to do it well. 

This guide was created to equip B2B marketers with all the tools and guidance they need to partner with influencers to: increase brand awareness, fast track perception change, increase demand generation and reach new audiences.

 

This complete guide to influencer marketing will help you:

  • Create your complete influencer marketing strategy in 5 minutes
  • Define & identify the 'perfect' influencer
  • Build attractive long-term partnership opportunities that an influencer will say "yes" to
  • Integrate influencer marketing into your wider marketing strategy & tactics, such as ABM
  • Effectively measure results and ROI

91% of B2B transactions are influenced by word of mouth and 84% of the C-suite pay attention to social media content when making a purchase decision. 

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The complete guide to industry & B2B influencer marketing

Summary

Onalytica

Topic

General B2B marketing

Pages

64

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Onalytica who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy