The content marketer’s guide to universal content domination

May 15, 2017

When it comes to content creation across a global marketplace, what's the status quo in B2B land? In a recent research project carried out in association with SDL Managed Translation, we surveyed over 200 B2B marketers to find out how they'd rate their own ability to 'go global' from a content perspective - and explored what it takes to get it right.

Download this free paper to find out:

  • The advantages of content localisation (including increased engagement and higher ROI)
  • What's holding content marketers back when it comes to localising content
  • The most common localisation clangers made by both B2B and B2C brands around the world
  • How to avoid the biggest localisation pitfalls
  • Five ways to boost your content for foreign markets
  • Seven questions to ask when comparing quotes from language service providers.
The content marketer’s guide to universal content domination image



Customer insight
Content marketing



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