Content marketing metrics that matter
Learn what’s stopping marketers from measuring their content, and discover the metrics you may have missed.
Research suggests marketers only spend 5% of their effort on measuring the effectiveness of their content.
Isn’t that crazy? It makes you wonder why people bother creating the content at all if they’re not interested in the effect it’s having.
Access this free report, created in association with Turtl, to discover:
- The frequent obstacles marketers run into when trying to measure their content.
- The 4 most common types of content marketing metrics, and who to share these with.
- The 5 content marketing metrics you may have missed.
- Why changing your mindset to a more agile approach to content is crucial.
Etienne Clergue, marketing manager, Turtl
"With rising content demand and only 8% of marketers considering themselves as very successful at measuring content ROI, we believe it is time to arm content marketers with meaningful metrics that can drive actionable insights"