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Developing a digital-first PR strategy

May 17, 2021

Discover how to shake up your PR strategy to maximise your share of voice online.

With newsrooms under pressure and in-house teams increasingly required to report on the ROI of every penny they spend, B2B businesses must switch up their approach to PR in order to secure coveted coverage.

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First PR Strategy is here to help.

Their PR and digital specialists have come together to share their top tips to help you to maximise your reach in today’s digital world.

In this guide, you’ll find out how to:

  • Prep your pitches for remote reporters
  • Seamlessly integrate SEO into your pieces
  • Maximise your reach online
  • Prove the value of PR

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Summary

The Marketing Pod

Topic

General B2B marketing
PR

Pages

8

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner The Marketing Pod who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy