You are here

Digital Transformation In The B2B World

July 8, 2021

What does digital transformation mean to B2B organizations?

Merkle’s B2B International surveyed over 1,000 business strategy decision makers across North America, Europe, and Asia-Pacific, across different industries including IT, Technology, Construction, and Food & Drink as well as a wide range of business sizes from SMEs to Enterprises. Our survey reveals a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

In this research, you’ll learn:

  • What digital transformation means to B2B businesses
  • How many brands have sufficient budgets to meet their digital ambitions
  • How digital investment is prioritized
  • Where technology is being underutilized
  • How efficiently companies are using their business data

Only 55% of B2B organizations have a digital roadmap in place, with enterprises with an e-commerce offering and those working in financial services and IT more likely to be ahead of the curve.

About your personal data

When you view this content, your data will also be shared with our trusted partner Merkle B2B who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Merkle B2B

Topic

Digital
Strategy

Pages

11

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Merkle B2B who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy