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Easy guide to email marketing with GDPR compliance

May 31, 2018

What's the secret to email markeitng success post-GDPR?

Marketers worried GDPR would mark the end of their ability to communicate freely with customers and prospects. But there are some simple – and compliant – ways to ensure continually successful email marketing, even now the stringent legislation is in place…

We’ve spent more than 12 months talking about GDPR, debating whether it’s a good or bad thing for the marketing profession, and asking how we move forward with our campaigns after May 25th.

Well the date has been and gone. The legislation is in place. So, the time to act, is now.

Many marketers are still months behind with their planning. They’re yet to truly work out how GDPR affects their lead nurturing strategies. So they definitely haven’t yet thought about the impact that the regulations will have on sales stats and their bottom line.

This is where this document comes in.

This free pdf provides a straight-talking action plan for marketers to improve their overall GDPR accountability, whilst getting to the nitty gritty of what will make their email strategies more successful moving forwards.

Topics include:

  • Tips for auditing marketing databases
  • Understanding the characteristics of an engaged subscriber
  • Defining what ‘legitimate interest’ really means
  • The most effective ways to achieve consent
  • How to manage and grow your database without breaching GDPR rules
  • The nuances that B2B and B2C marketers need to consider
  • How to generate faster, more efficient and meaningful conversations with customers and prospects

To ensure GDPR doesn’t cripple your marketing efforts, download this helpful resource, for free.

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Easy guide to email marketing with GDPR compliance

Summary

Force24
Industry: 
MarTech

Topic

Data

Pages

50

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.