eBook: The future of the marketing department

February 6, 2013

The role of the marketer has changed greatly over the past few years as a result of new technology. But what might the marketing department of the future look like?

The digital revolution has had an unprecedented impact on the way in which businesses operate, with marketing at the vanguard of this change. Who could have predicted 10 years ago that a thing called ‘social media’ would exist, and that it would be an ingrained part of so many companies’ marketing plans? Or that mobile marketing would be such a viable way to reach business decision makers? 

With this in mind, we decided it would be useful to consider how the average marketing department might look seven years from now in 2020. The changes impacting on marketing communications in the here and now have been widely discussed – it’s time to look to the future and to how technology may continue to make the marketing department more dynamic than ever. 

In this download we list seven key areas we feel will benefit from the continued digital revolution in the coming years and influence the marketing department of the future.



Demand generation