Eloqua marketing automation solution guide

June 28, 2011

Are inefficient, manual marketing processes consuming all your time?

Problem:

Your process for creating and deploying marketing campaigns lacks scale and efficiency – forcing you to be more reactive than you’d like. Whether its building lists, managing leads, or creating emails and landing pages – the development of each new campaign is like reinventing the wheel. Spending so much time executing programs leaves you with little bandwidth to focus on strategic initiatives or new ideas.

Solution:

Thousands of marketers are transforming manual tasks into efficient, repeatable processes with automation. By automating core workflows using basic logic, marketers can predictably deliver key touch points throughout the customer lifecycle. From webinars and lead nurturing campaigns to lead scoring and routing programs, automating demand generation processes frees up marketing bandwidth to focus on innovation.

Summary

Topic

Marketing automation

Pages

2

Size

1.2MB

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