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Employee Advocacy 2.0

February 18, 2020

Leveraging Influence to Drive a Connected Organization and & Employee-Led Buyer Journey

Employee advocacy and influencer marketing are becoming more commonplace in the B2B world, but are often activated as two separate tactics.

Integrating the two tactics will accelerate your employees’ journeys to become influencers in their own right, and your influencers to become brand advocates.

This guide to employee advocacy will teach you how to: 

  • Audit your employees’ social media influence
  • Connect your employees with influencers
  • Motivate and enable your employees to advocate for your brand
  • Measure success against your marketing objectives and KPIs  

Content shared by employees receives 8 x more engagement than content shared on brand channels and is 25 x more likely to be reshared by their audience.

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Summary

Onalytica

Topic

General B2B marketing

Pages

61

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Onalytica who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy