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The essential guide to ABM

October 22, 2018

Discover your roadmap to award-winning ABM campaigns

The B2B purchase journey is complex.

Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.

So how do you reach anonymous stakeholders and how do you deliver relevant messaging at each purchase stage?

Distilled down to key essentials, this eGuide presents a roadmap for executing award-winning ABM programmes. Learn how to choose the optimal level of personalisation, messaging, and channel mix for each target audience.

Download this new guide now which includes:

  • A 3-step framework for ABM success
  • Proven model for account segementation
  • Worksheets and checklists for setting up account-based campaigns
  • Examples of real client dashboards
  • Award-winning ABM case studies.

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The essential guide to ABM

Summary

Topic

ABM

Pages

50

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Triblio who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.