The Evidence

March 19, 2014

 

B2B marketers are under increasing pressure to justify their plans and show evidence of the impact they have on the business. The Evidence brings together the best of B2B marketing from the last year and uses it to answer the questions senior stakeholders are asking of their marketing department.

It draws out the best evidence of marketing success from across the 2013 B2B Awards’ finalists and presents it in a way that will help you to engage stakeholders and build the business case for sustained marketing investment in 2014 and beyond.

The evidence

Summary

Topic

Demand generation

Pages

102

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