The Evidence: Exclusive preview
In 2012, the volume and quality of entries for the B2B Marketing Awards was up again, and together they formed a compelling body of evidence that B2B marketing works and, perhaps more importantly in this day and age, can be shown to work.
In previous years, the award-winning case studies have been published by B2B Marketing. This year, for the first time, the shortlisted entries have also been independently analysed to form The Evidence, a collaboration between B2B Marketing, Peter Young (independent chairman and marketing consultant) and Decision Point.
The report aims to identify the best evidence of marketing success from across the B2B Marketing Awards 2012 entries, and share what has been achieved in a way that helps the B2B marketing community build on these successes.
The following download contains an exclusive preview of the report. The full report will be launched and published at the B2B Marketing Awards Showcase on 5 March 2013.
This report has been produced in association with Decision Point. To find out more please contact Graham or Drew on +44 (0) 20 7924 7222
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