Evolution of the B2B salesperson

April 10, 2017
United Kingdom

Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. 

Now, the balance of power has shifted. Salespeople don’t deliver the information anymore, because customers already know it.

This shift in the cycle means that sales tactics have to be adapted if they are to be effective in converting leads to customers.

To give you the best chance of successfully converting leads to customers, Market Makers put together this guide to help boost your conversion rates and improve your ROI.






About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.