Evolution of the B2B salesperson
Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product.
Now, the balance of power has shifted. Salespeople don’t deliver the information anymore, because customers already know it.
This shift in the cycle means that sales tactics have to be adapted if they are to be effective in converting leads to customers.
To give you the best chance of successfully converting leads to customers, Market Makers put together this guide to help boost your conversion rates and improve your ROI.