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The formula for your next B2B marketing campaign

January 27, 2020

Relevant + entertaining = effective

Look at the history of great communication and you’ll find a common thread. All the great communicators, from Ceaser to Jesus, Henry Ford to Richard Branson, have based their approach on a simple formula: Relevant + entertaining = effective.

There’s nothing new about it. Yet it’s something the majority of marketers and their agencies often overlook. Which is perhaps why an estimated 95% of marketing spend achieves little, if any, effect. It’s nothing more than money down the proverbial plughole.

Download this guide now to:

  • Discover how to decide what is relevant to your audience and where to find that insight.
  • Understand what makes a message entertaining.
  • Let your results entertain the FD in a positive rather than dissapointing way.

Let's engage your audience with creative, relevant and authentic messages. And let's get the results that might even make your FD smile.

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When you view this content, your data will also be shared with our trusted partner Lesniak Swann who may contact you with further relevant information.

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The formula for your next B2B marketing company

Summary

Lesniak Swann

Topic

General B2B marketing

Pages

5

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Lesniak Swann who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy