Global tech marketing trends

March 6, 2019

What's the biggest drain on time and resources for tech marketers? What are the most important metrics to use for tech brands? And what are tech marketers' biggest challenges – and how do these compare across key regions?

These are some of the key questions we sought to answer with our first global B2B tech marketing report – produced in association with Kingpin Communications.

We interviewed marketers at B2B technology brands in three major tech-buying regions (APAC, EMEA and NA), asking them a common set of questions aimed at unpicking the biggest opportunities and most pressing concerns that they were facing. We then pulled all the results together to show not only the trends by region, but on a global scale too. It's a landmark piece of research, and there are some fascinating finds.

Download this report to learn:

  •       Where tech marketers have the biggest skillsets
  •       Where ABM is on its maturity curve
  •       What global penetration of marketing automation looks like
  •       Which marketing channels are most effective
  •       How marketers are demonstrating ROI
  •       Where tech marketers are increasing their spend… and where they are reducing it
Global tech marketing trends


Kingpin Communications


Marketing technology



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