Joined-up planning for creation and distribution is the surest way to content success.

Content distribution can feel like something of an endpoint in your PR strategy. After developing your objectives, conducting persona and audience research, making channel choices and getting creative, you kick your babies out of the nest and see how they fare in the real world.

But whether your content soars or plunges to its death will actually be because of decisions made much earlier in your strategy development.

This guide goes deep on the content creation and distribution side of inbound B2B PR strategy planning.

In this guide, you’ll learn:

• How joined-up planning for creation and distribution is the surest way to content success.
• A 6 step plan for content mapping – a winning method for less-is-more content creation and organisation to support long-term results (bonus: also includes a handy downloadable worksheet)
• 9 need-to-know content types for inbound B2B PR pros, and the resources and tools that can help you make the most of them.

The idea is for you to use this guide to inform your content strategy and escape the cycle of “spray and pray” content distribution forever.