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An Honest Guide to B2B Product & Service Launches

May 14, 2021

Did you know 50% of product launches fail?

The launch of a new B2B product or service should  be an exciting  time for everyone involved. But fear of failure can quickly set in  when early results aren’t as promising  as you’d hoped.

Launching a new product or service is tough. So tough, in fact, that according to McKinsey, 50% of product launches don’t hit their targets. But those odds can be turned in your favour with adequate planning and research.

Read this guide to learn:

  • What makes a successful launch so difficult?
  • Why a longer-term approach is important to maximising your success.
  • How to build a strong foundation for your launch campaign

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Summary

Purple Agency
Purple Agency

Topic

General B2B marketing

Pages

12

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Purple Agency who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy