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How to adapt your marketing during a crisis

May 13, 2020

Adapting your marketing for a crisis

As high streets remain empty and organisations recover, the coronavirus outbreak has led the marketing industry to rethink its entire proposition. Because, whilst consumers might not be buying, they ARE looking.

So, on-point brand messaging and thorough preparation right now is crucial. Get it wrong, and you could damage customer loyalty forever. Now’s the time to re-evaluate, re-charge and be ready when customers need you the most.

Our straight-talking guide will equip you with the knowledge to prepare for the ‘boom’ as consumers begin to spend once again.

In this guide, you’ll learn:  

  • How to deliver messaging that inspires hope to consumers – when they need it the most
  • Why you should strategically pause ill-performing channels and effectively cut through the noise via strong email and SMS campaigns
  • Exactly when automation can help you to build engaging content that consumers want to consume – at the right times

Find out why we’ve seen a 180% uplift in digital engagement across both B2B and B2C sectors – and how you can too!

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how to adapt your marketing during a crisis

Summary

Force24
Industry: 
MarTech

Topic

General B2B marketing

Pages

22

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Force24 who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.