How to conduct a welcome call campaign
Create a strong emotional connection that makes your brand stand out.
At a time when loyalty is hard won and price and product no longer the key differentiators, it is all about the customer experience.
In this environment, a welcome call programme is an essential part of an effective customer management strategy.
Welcoming new customers and ensuring they feel secure as they start to use your products and services is one of the most effective ways to create a sustainable source of revenue in the form of longstanding, profitable clients.
This 'how to' guide details the many benefits of a well-conducted programme including:
- Lower churn and higher lifetime value
- Stronger emotional connections
- Deeper insight and customer understanding
- Faster issue resolution and higher satisfaction
Emotionally connected customers are more than twice as valuable as highly satisfied customers
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